Why do accountants need to be enthusiastic?

Everyone who knows me recognises my enthusiastic nature. When I was younger I may even have been a touch too enthusiastic. I now recognise that it can unnerve those around you if you are evidently more enthusiastic than everyone else. That was an important lesson for me some years back. So now, older and wiser, I try to keep my enthusiasm in check. And I balance it with a healthy degree of cynicism!

In recent years I have been focusing on helping accountants to have greater impact – both online and face to face. The idea being to enable them stand out from their competitors and to make it easier for people to remember them, to refer work to them and to recommend them.

I have long been taken by a statement in a 2003 report by the ICAEW, titled: “The Profitable and Sustainable Practice”.

There’s one pre-requisite, one ingredient that sells…and that’s enthusiasm. If you really enjoy your work; that shines through, and you will be successful – clients will want to be with you, and will hire you. It can’t be faked – at least not for very long.

This probably explains why there is a reference to ‘enthusiasm’ in many of the 7 steps in my STAND OUT framework. BUT, let’s be clear, enthusiasm alone will rarely be sufficient. And, as I noted earlier, you need to avoid being too enthusiastic. But if the people you meet face to face and online do not perceive you as being enthusiastic for what you do to help clients, you will not stand out in a positive way. And that will generally work against you.

So here’s a question for you: How and where do you show your enthusiasm for your professional activities?

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