Ten ways to avoid being boring on twitter

By |2012-09-10T10:02:49+00:00September 10th, 2012|twitter|

Whilst I do not follow all of the UK based accountants who join twitter, I do try to add them to one of two lists I have for them (see foot of this post). And I do monitor the tweets they post. I also regularly check out their profiles. Some are more interesting than others.

Five misconceptions about twitter caused by poor media reporting

By |2012-04-04T09:34:55+00:00April 4th, 2012|twitter|

This post started life as the second part of an item intended to explain twitter to novices.  In that piece I  suggested that the first thing to note is that twitter is an information resource. Unless you are obsessed with celebrities, politics, sports or brands, nothing in the media is likely to tempt you to

Why accountants should not tweet in their firm’s name

By |2012-03-05T08:55:24+00:00March 5th, 2012|twitter|

During my last social media seminar for accountants we reviewed the different ways that accountants have chosen to identify themselves on twitter. An objective comparison was quite revealing. As always let me start by saying that if what you're doing is working for you, please continue without changing anything. If however you have yet to

New to social media? The wrong questions to ask…

By |2011-07-01T10:40:33+00:00July 1st, 2011|Social Media, twitter|

I apologise to those readers of this blog who have no interest in social media. I completely understand your disinterest. You may even be right - for the moment anyway - as I have acknowledged in previous blog posts here. BUT - I also accept that more and more professionals are expressing an interest in

Useful links and ReTweets of the week

By |2011-06-13T11:53:07+00:00June 13th, 2011|twitter, Uncategorized|

As I've explained on the twitter page of this site I don't think twitter is for everyone, but it works for me. This new weekly blog post is for the majority of profesional advisers who are not using twitter. I've copied below some of the tweets I have shared (ReTweeted) this week that you may

Don’t be an Accountwit on twitter

By |2011-04-26T08:50:35+00:00April 26th, 2011|twitter|

It's been a while since I last shared my tips and advice re twitter. These are all linked on the twitter page of this blog. I'm seeing more and more accountants and accountancy firms starting to use twitter and making classic mistakes. No wonder so many stop tweeting after a while and conclude it's a

Social media makes it easier for clients to publicise bad service

By |2010-01-21T13:27:18+00:00January 21st, 2010|Business messaging and branding, Social Media, twitter|

At 10.30 on the evening of 20 January 2010 Deb Maddock from Devon posted the following message on twitter: "Yet again Stupid Accountant David Rice of Plymouth didn't turn up to our appointment and didn't let us know. Wasted trip! USELESS #fail" A quick online search the following morning revealed two accountants with that name in

Twenty top tips for accountants on twitter

By |2009-09-18T14:32:24+00:00September 18th, 2009|twitter|

This is a follow up to my earlier post "Getting started on twitter" in which I explained some basic introductory points concerning twitter. When it comes to using twitter there are no absolute rules or universally agreed twitterquette(!) but there is a heck of a lot that we can all learn from the experience of

Getting started on twitter

By |2009-09-18T11:05:32+00:00September 18th, 2009|twitter|

Regular readers may be surprised to see this post here - remembering my first post about twitter: Twitter is not for accountants.  In effect that suggested that accountants can get by quite happily without using twitter. It’s also true to say that accountants do not need to try telemarketing or direct mail. But many do

The BIGGEST misconception about Twitter

By |2009-08-13T16:23:15+00:00August 13th, 2009|Social Media, twitter|

A recent study suggests that 40% of tweets are "pointless babble". Regular readers might expect me to agree, especially if you recall an earlier post here: Twitter is not for accountants. And whilst I appreciate the scientific nature of the study I fear it misses the point. It also panders to those in the media

Why accountants don’t NEED to bother with twitter

By |2008-12-18T17:56:00+00:00December 18th, 2008|twitter, Uncategorized|

A friend suggested I should write a piece about Twitter for accountants as I'm increasingly active on Twitter. Surely then I'm well placed to explain what Twitter is and how accountants can benefit from it. Instead let me explain why I think that Accountants really don't need to bother with Twitter.  This is much the