Debunked: Twitter names and handles for accountants

By | 2018-05-22T23:06:34+00:00 March 6th, 2018|Accountants, twitter|

You may have seen or heard me comment that accountants who tweet using their firm's name are missing a trick. In this blog post you'll find out why. Twitter is a social media platform that is suited to building personal engagement. It is less effective when used as a broadcast media and this is typically

Debunking social media myths for accountants

By | 2017-11-07T08:30:51+00:00 November 7th, 2017|Accountants, facebook, Google+, Linkedin, Social Media, sole practitioners, twitter|

I forget how long ago I added the word 'debunker' to the list of my roles/activities. It's on my business card, my marketing materials, my online profiles and on the title slide for many of my presentations. I was first asked what I mean by 'debunker' when I was facilitating a workshop for an international

Don’t invest more time on social media until you have read this

By | 2017-10-03T09:30:56+00:00 October 3rd, 2017|Accountants, facebook, Linkedin, Marketing and promotion, Social Media, twitter|

Regular readers will know that I am both very active on social media and highly ranked for my online influence.* Equally you will also know that I do not routinely encourage accountants to use social media for promotional and marketing purposes. And I challenge the evidence and arguments of those who do advocate this -

Where do you want your promotional messages to be seen?

By | 2017-09-26T09:30:16+00:00 September 26th, 2017|Accountants, Business messaging and branding, facebook, Linkedin, Marketing and promotion, Social Media, twitter|

I have referenced what I call the 3Ms of marketing an accountancy practice before. This blog post is related to the third M. That is, which Media should you use to get your chosen Messages to your chosen Market? The answer to the question depends on where you will find your chosen Market and target

When you CAN use social media effectively for promotional purposes

By | 2017-09-19T11:25:19+00:00 September 19th, 2017|Accountants, facebook, Linkedin, Marketing and promotion, Social Media, twitter|

The longer you spend on social media the more you realise that overt sales and marketing messages do not typically have much positive impact. Posting adverts on social media is a different topic and not the subject of this blog post. Before I explain how you CAN use social media effectively for promotional purposes, I should

“What tools do you recommend to help a sole practitioner stand out?”

By | 2017-08-01T09:18:19+00:00 August 1st, 2017|Accountants, facebook, Linkedin, Reputation, sole practitioners, STANDING OUT, twitter|

This was another question I was asked during a recent interview. This post is drawn from the notes I made before giving my answer on air. Many accountants and bookkeepers reference their best source of new business as being referrals and recommendations. So let's deal with this first. Tools I would recommend here include: Linkedin

How do you allow clients to communicate with you?

By | 2017-06-20T09:47:51+00:00 June 20th, 2017|Accountants, Business messaging and branding, facebook, Linkedin, Servicing clients, Social Media, twitter|

In the days before email there were only 3 ways that clients could communicate with their accountants. In person, by phone and by letter. Now the list of options is much longer. Do you encourage, tolerate or refuse to accept communications by less conventional methods? How does this impact your client base? Email is perhaps

How much personality should sole practitioners put into their practice?

By | 2016-07-25T10:12:14+00:00 July 25th, 2016|Accountants, Appearance, Conversational impact, Dependability and trust, Linkedin, sole practitioners, STANDING OUT, twitter|

I was asked two related questions during a recent interview. This post is drawn from the notes I made before giving my answers on air. 1. With so many businesses competing with each other online, has it become more important to put more personality into your practice? The smaller your practice the more important it

8 mistakes sole practitioners make on twitter

By | 2018-03-14T22:50:06+00:00 June 20th, 2016|Accountants, twitter|

An increasing number of sole practitioners are experimenting with twitter. Some quickly conclude or believe instinctively that twitter could be a huge waste of time. And yet some also talk about how they have used twitter to secure new clients or otherwise found it to be a useful source of knowledge and information. What follows

The 3 factors that will determine your social media success

By | 2015-06-30T09:59:09+00:00 June 30th, 2015|Accountants, Appearance, Blogging, Business messaging and branding, facebook, Following up, Google+, Linkedin, Productivity, Reputation, Social Media, STANDING OUT, twitter|

It’s all too easy to get caught up in the game of chasing followers, likes, connections and social media klout. It may be fun to keep track of these metrics and to keep increasing them. But, in real life, they are not important by themselves. There is little point in simply pursuing these metrics. You

How I manage my time on social media each week

By | 2015-05-26T09:54:29+00:00 May 26th, 2015|Conversational impact, facebook, Google+, Linkedin, Social Media, STANDING OUT, twitter, Uncategorized|

How long do you need to spend on social media to build up a decent following, contribute effectively and secure a good level of engagement? I'm not sure much has changed over the years since I started to use social media in 2006. The answers to those questions depend on your reasons for getting involved

My favourite twitter tools

By | 2018-03-15T00:02:01+00:00 July 8th, 2014|twitter, Uncategorized|

I received a tweeted message from ‘twopcharts London’ on 6 July notifying me that it was the 6th anniversary of the day I joined twitter. This led me to check out ‘twopcharts‘ which was where the message originated. Despite my continued ambivalence about the business benefits of twitter I continue to be an active and

Are your social media activities focused on Volume or Value?

By | 2014-01-21T08:38:57+00:00 January 21st, 2014|facebook, Google+, Linkedin, Social Media, twitter|

Has anyone told you that social media is all about collecting as many connections, friends and followers as possible? That 'bigger is best'? It's an issue that seems to divide the social media advocates. I can tell you now that I believe in Value over Volume. Most online networks make announcements when they reach milestone numbers

Why am I among the top ranked accountant bloggers on twitter?

By | 2014-01-09T16:43:03+00:00 January 9th, 2014|Accountants, Blogging, STANDING OUT, twitter|

The ICAEW's magazine, Economia, has produced a new list of: ...the top 50 most influential sources of finance news and information in social media, voted for by economia readers and ordered by Leaderboarded and Klout. The Top 20 is dominated by journalists and economists with a smattering of well known business names too. The top ranked accountant

What do accountants do on twitter?

By | 2013-11-12T08:32:31+00:00 November 12th, 2013|Accountants, twitter|

Over the last few years I have attempted to track all UK based accountants who have started to use twitter. I used to follow all of them but now I simply add them to one of my lists of UK accountants on twitter. These now number over 1200 in total and continue to grow. *See

The two things you need to do to find prospects via twitter

By | 2013-09-24T08:06:58+00:00 September 24th, 2013|twitter|

If you are to have any hope of securing multiple new clients and introductions through twitter you will do so fastest if you focus your attention on one of two types of other users of twitter. That is either: Those in your local area; or Those who are active in a niche where your services

Is there a typical twitter user?

By | 2013-09-03T08:57:09+00:00 September 3rd, 2013|twitter|

Regular readers will know that I'm a big fan of twitter and use it extensively. Equally I remain cynical about it's business value to most accountants. I am always amused to note that most of those who challenge this view tend not to remain active on twitter for more than a few months. Having said