Having been talking and writing about this framework for some time, it's about time I recorded it on my own blog. There's also a link to a graphic of the STAND OUT framework on the top menu bar above. The seven fundamental principles are easy to recall through a simple acrostic. Each of the principles
At the ICAEW's 'Growing your practice' conference yesterday, speaker after speaker shared similar ideas - allbeit from very different perspectives, with different emphasis and in different contexts. I was first up and talked about the 7 step framework you need to follow to STAND OUT from the competition. There are a host of detailed factors
I was approached recently by the marketing manager of a smallish firm of accountants who asked me: "How can we grow our 'social authority' on twitter?" This followed my recent blog post in which I explained why it was UNsurprising that 10% of the largest firms have no twitter account. Here is an extract from
I was asked recently why my website, online profile and business card all mention that one of my roles is that of a 'debunker'. It stems from the years I have spent trying to clarify poorly researched media reports on issues about which I feel quite well-informed. Sometimes the reports or articles derive from lazy
Well over a hundred accountants responded to a recent short survey in which I invited them to summarise their biggest challenge using Linkedin back in 2014. Following the survey I arranged a webinar for accountants which I ran with Mark Perl. Almost 100 accountants were online. Feedback both during and afterwards was very positive. Mark
The question of the value of social media for accountants is debated in the July/August 2014 edition of the ICAEW's magazine 'economia'. The contributors to the debate are: Robert Wynne, President of Wynne Communications - who argues, in favour of the motion. Molly Flatt, a writer and word of mouth evangelist for 1000Heads and digital
I received a tweeted message from ‘twopcharts London’ on 6 July notifying me that it was the 6th anniversary of the day I joined twitter. This led me to check out ‘twopcharts‘ which was where the message originated. Despite my continued ambivalence about the business benefits of twitter I continue to be an active and
This list started as a quick note of ways in which you might STAND OUT to people who meet you, but for the wrong reasons. In each case I suggest that the issue is one which will probably undermine your credibility even if you are remembered. There is little benefit in being remembered for the
Too many people play at social networking and don't really 'get it'. Then they assert that 'social networking' doesn't work - although the fault is not so much with the medium as with the way they used it. There are many posts on this blog that can help social media novices - and also more
If you are on Linkedin you will get connection requests from people you don't know. And you will also get plenty of bland connection requests from people you're not sure whether or not you know. It's very tempting to treat such connection requests in the same way as other unsolicited messages. But that would be
Every so often someone asks how I allocate my time across all of the social media with which I am involved. What follows is the current answer. It's my third blog post on the subject. The first was in 2010 and the second was in April 2012. I started to use social media in 2006.
Social Media presents us with new opportunities but what makes it so compelling? I first started to explore social media when I left public practice in 2006. I remain an enthusiastic, if now more informed and selective, user. When I am asked I do recommend that accountants should explore the possible uses of Social Media.
Has anyone told you that social media is all about collecting as many connections, friends and followers as possible? That 'bigger is best'? It's an issue that seems to divide the social media advocates. I can tell you now that I believe in Value over Volume. Most online networks make announcements when they reach milestone numbers
The ICAEW's magazine, Economia, has produced a new list of: ...the top 50 most influential sources of finance news and information in social media, voted for by economia readers and ordered by Leaderboarded and Klout. The Top 20 is dominated by journalists and economists with a smattering of well known business names too. The top ranked accountant
Over the last few years I have attempted to track all UK based accountants who have started to use twitter. I used to follow all of them but now I simply add them to one of my lists of UK accountants on twitter. These now number over 1200 in total and continue to grow. *See
It's hard to find anyone with a good word to say about Linkedin endorsements. I have been very critical of them myself. In this post I will summarise what the fuss is all about, share some related tips and then end by explaining what I like about the facility. What is all the fuss about?
If you are to have any hope of securing multiple new clients and introductions through twitter you will do so fastest if you focus your attention on one of two types of other users of twitter. That is either: Those in your local area; or Those who are active in a niche where your services
I was fascinated to hear a friend of a friend bemoaning the challenge of finding suitable guys to date online. The lady in question (we'll call her 'Brenda') is looking for guys 45-65, but is routinely put off by their photos and their profiles. It seems that few have thought about how to create the
Regular readers will know that I'm a big fan of twitter and use it extensively. Equally I remain cynical about it's business value to most accountants. I am always amused to note that most of those who challenge this view tend not to remain active on twitter for more than a few months. Having said
Accountants who want to stand out as caring and being interested in their clients know that they should Keep In Touch ('KIT'). You also need a KIT routine if you want to be able to rely on business contacts and influencers to introduce new clients to you. If we don’t keep in touch we risk
How did I get to have so many connections and does it mean anything? The first thing to stress is that I don't seek out or accept random connections. If anyone within my target audience sectors asks to connect with me, I agree and send a personal note back. I also send personal notes to
I have heard a number of stories about firms of accountants trying to limit their staff (and partners') access to social media sites. This is generally based on fear of the unknown. The motives may also be driven by misconceptions drawn from misleading, inaccurate or simply ill-informed media reports and references to twitter, facebook and
What do people say about you when you're not in the room? What would you like them to say? Few accountants seem to think this through. If you are clear about what you want people to say though you are likely to find success a lot faster than anyone who is 'just another' accountant. There
Having had a good look at my website stats for 2012 I rather wish I had been recording similar data for each of the last 6 years. Better late than never though. Blog posts each year This is the 70th post I have added to the blog in 2012. That is more than I posted
Whilst I do not follow all of the UK based accountants who join twitter, I do try to add them to one of two lists I have for them (see foot of this post). And I do monitor the tweets they post. I also regularly check out their profiles. Some are more interesting than others.