Is social media a waste of time for accountants?

By | 2018-03-14T22:14:07+00:00 July 22nd, 2014|Accountants, Social Media|

The question of the value of social media for accountants is debated in the July/August 2014 edition of the ICAEW's magazine 'economia'. The contributors to the debate are: Robert Wynne, President of Wynne Communications - who argues, in favour of the motion. Molly Flatt, a writer and word of mouth evangelist for 1000Heads and digital

My favourite twitter tools

By | 2018-03-15T00:02:01+00:00 July 8th, 2014|twitter, Uncategorized|

I received a tweeted message from ‘twopcharts London’ on 6 July notifying me that it was the 6th anniversary of the day I joined twitter. This led me to check out ‘twopcharts‘ which was where the message originated. Despite my continued ambivalence about the business benefits of twitter I continue to be an active and

The worst thing to do when you get a bland Linkedin connection request

By | 2014-03-18T09:02:06+00:00 March 18th, 2014|Conversational impact, Linkedin, STANDING OUT, Uncategorized|

If you are on Linkedin you will get connection requests from people you don't know. And you will also get plenty of bland connection requests from people you're not sure whether or not you know. It's very tempting to treat such connection requests in the same way as other unsolicited messages. But that would be

How has Social Media changed things – really?

By | 2014-02-11T07:57:08+00:00 February 11th, 2014|Social Media|

Social Media presents us with new opportunities but what makes it so compelling? I first started to explore social media when I left public practice in 2006. I remain an enthusiastic, if now more informed and selective, user. When I am asked I do recommend that accountants should explore the possible uses of Social Media.

Are your social media activities focused on Volume or Value?

By | 2014-01-21T08:38:57+00:00 January 21st, 2014|facebook, Google+, Linkedin, Social Media, twitter|

Has anyone told you that social media is all about collecting as many connections, friends and followers as possible? That 'bigger is best'? It's an issue that seems to divide the social media advocates. I can tell you now that I believe in Value over Volume. Most online networks make announcements when they reach milestone numbers

Why am I among the top ranked accountant bloggers on twitter?

By | 2014-01-09T16:43:03+00:00 January 9th, 2014|Accountants, Blogging, STANDING OUT, twitter|

The ICAEW's magazine, Economia, has produced a new list of: ...the top 50 most influential sources of finance news and information in social media, voted for by economia readers and ordered by Leaderboarded and Klout. The Top 20 is dominated by journalists and economists with a smattering of well known business names too. The top ranked accountant

What do accountants do on twitter?

By | 2013-11-12T08:32:31+00:00 November 12th, 2013|Accountants, twitter|

Over the last few years I have attempted to track all UK based accountants who have started to use twitter. I used to follow all of them but now I simply add them to one of my lists of UK accountants on twitter. These now number over 1200 in total and continue to grow. *See

What I like about Linkedin endorsements

By | 2013-10-22T08:32:51+00:00 October 22nd, 2013|Linkedin|

It's hard to find anyone with a good word to say about Linkedin endorsements. I have been very critical of them myself. In this post I will summarise what the fuss is all about, share some related tips and then end by explaining what I like about the facility. What is all the fuss about?

The two things you need to do to find prospects via twitter

By | 2013-09-24T08:06:58+00:00 September 24th, 2013|twitter|

If you are to have any hope of securing multiple new clients and introductions through twitter you will do so fastest if you focus your attention on one of two types of other users of twitter. That is either: Those in your local area; or Those who are active in a niche where your services

Lessons for accountants from….dating sites

By | 2013-09-10T09:03:48+00:00 September 10th, 2013|Accountants, Business messaging and branding, Career development, Linkedin, Social Media|

I was fascinated to hear a friend of a friend bemoaning the challenge of finding suitable guys to date online. The lady in question (we'll call her 'Brenda') is looking for guys 45-65, but is routinely put off by their photos and their profiles. It seems that few have thought about how to create the

Is there a typical twitter user?

By | 2013-09-03T08:57:09+00:00 September 3rd, 2013|twitter|

Regular readers will know that I'm a big fan of twitter and use it extensively. Equally I remain cynical about it's business value to most accountants. I am always amused to note that most of those who challenge this view tend not to remain active on twitter for more than a few months. Having said

I have thousands of Linkedin connections – so what?

By | 2013-07-25T09:59:57+00:00 July 25th, 2013|Linkedin|

How did I get to have so many connections and does it mean anything? The first thing to stress is that I don't seek out or accept random connections. If anyone within my target audience sectors asks to connect with me, I agree and send a personal note back. I also send personal notes to

Ten ways to avoid being boring on twitter

By | 2012-09-10T10:02:49+00:00 September 10th, 2012|twitter|

Whilst I do not follow all of the UK based accountants who join twitter, I do try to add them to one of two lists I have for them (see foot of this post). And I do monitor the tweets they post. I also regularly check out their profiles. Some are more interesting than others.

Ten clues your Linkedin profile is boring

By | 2012-08-31T09:02:26+00:00 August 31st, 2012|Linkedin, STANDING OUT|

Here's a quick checklist to review in case your Linkedin profile is giving the impression that you are boring. That will certainly the case if your profile matches all ten! Photo: None or one of you sitting at a desk.  Note the additional prominence given to photos in the 'new look' profile layouts. Headline: Accountant.

Why consistency is important on social media

By | 2012-08-17T09:23:02+00:00 August 17th, 2012|Blogging, Linkedin, Reputation, Social Media, STANDING OUT|

Most accountants who become active on social media do so in the hope of attracting more clients. If this is your intention or you want to evidence your credibility, I suggest that you adopt a consistent business focus across your websites, blogs, online networking and contributions to business forums. It also helps to show that