Debunking social media myths for accountants

By | 2017-11-07T08:30:51+00:00 November 7th, 2017|Accountants, facebook, Google+, Linkedin, Social Media, sole practitioners, twitter|

I forget how long ago I added the word 'debunker' to the list of my roles/activities. It's on my business card, my marketing materials, my online profiles and on the title slide for many of my presentations. I was first asked what I mean by 'debunker' when I was facilitating a workshop for an international

Don’t invest more time on social media until you have read this

By | 2017-10-03T09:30:56+00:00 October 3rd, 2017|Accountants, facebook, Linkedin, Marketing and promotion, Social Media, twitter|

Regular readers will know that I am both very active on social media and highly ranked for my online influence.* Equally you will also know that I do not routinely encourage accountants to use social media for promotional and marketing purposes. And I challenge the evidence and arguments of those who do advocate this -

Where do you want your promotional messages to be seen?

By | 2017-09-26T09:30:16+00:00 September 26th, 2017|Accountants, Business messaging and branding, facebook, Linkedin, Marketing and promotion, Social Media, twitter|

I have referenced what I call the 3Ms of marketing an accountancy practice before. This blog post is related to the third M. That is, which Media should you use to get your chosen Messages to your chosen Market? The answer to the question depends on where you will find your chosen Market and target

When you CAN use social media effectively for promotional purposes

By | 2017-09-19T11:25:19+00:00 September 19th, 2017|Accountants, facebook, Linkedin, Marketing and promotion, Social Media, twitter|

The longer you spend on social media the more you realise that overt sales and marketing messages do not typically have much positive impact. Posting adverts on social media is a different topic and not the subject of this blog post. Before I explain how you CAN use social media effectively for promotional purposes, I should

“What tools do you recommend to help a sole practitioner stand out?”

By | 2017-08-01T09:18:19+00:00 August 1st, 2017|Accountants, facebook, Linkedin, Reputation, sole practitioners, STANDING OUT, twitter|

This was another question I was asked during a recent interview. This post is drawn from the notes I made before giving my answer on air. Many accountants and bookkeepers reference their best source of new business as being referrals and recommendations. So let's deal with this first. Tools I would recommend here include: Linkedin

How do you allow clients to communicate with you?

By | 2017-06-20T09:47:51+00:00 June 20th, 2017|Accountants, Business messaging and branding, facebook, Linkedin, Servicing clients, Social Media, twitter|

In the days before email there were only 3 ways that clients could communicate with their accountants. In person, by phone and by letter. Now the list of options is much longer. Do you encourage, tolerate or refuse to accept communications by less conventional methods? How does this impact your client base? Email is perhaps

The 3 factors that will determine your social media success

By | 2015-06-30T09:59:09+00:00 June 30th, 2015|Accountants, Appearance, Blogging, Business messaging and branding, facebook, Following up, Google+, Linkedin, Productivity, Reputation, Social Media, STANDING OUT, twitter|

It’s all too easy to get caught up in the game of chasing followers, likes, connections and social media klout. It may be fun to keep track of these metrics and to keep increasing them. But, in real life, they are not important by themselves. There is little point in simply pursuing these metrics. You

How I manage my time on social media each week

By | 2015-05-26T09:54:29+00:00 May 26th, 2015|Conversational impact, facebook, Google+, Linkedin, Social Media, STANDING OUT, twitter, Uncategorized|

How long do you need to spend on social media to build up a decent following, contribute effectively and secure a good level of engagement? I'm not sure much has changed over the years since I started to use social media in 2006. The answers to those questions depend on your reasons for getting involved

Should accountants outsource their facebook activity?

By | 2015-02-10T10:38:47+00:00 February 10th, 2015|Accountants, facebook|

I recently wrote an article which posed the question: Should accountants be more active on facebook? I concluded by noting that every survey I have seen about accountants’ use of social media suggests that facebook remains a minority interest. This comes as no surprise to me and I don’t see this changing very much celebrex 200

Are your social media activities focused on Volume or Value?

By | 2014-01-21T08:38:57+00:00 January 21st, 2014|facebook, Google+, Linkedin, Social Media, twitter|

Has anyone told you that social media is all about collecting as many connections, friends and followers as possible? That 'bigger is best'? It's an issue that seems to divide the social media advocates. I can tell you now that I believe in Value over Volume. Most online networks make announcements when they reach milestone numbers

Examples of good facebook pages for accountants

By | 2011-09-12T11:40:45+00:00 September 12th, 2011|facebook, Social Media|

As part of my focus on how accountants can use social media I have not, to date, paid much attention to Facebook. I do compare key features and benefits of facebook with other social media sites during my talks and articles but that's about it. My gut tells me that spending BUSINESS  time on facebook

Is it Fear of Facebook?

By | 2007-09-18T22:32:09+00:00 September 18th, 2007|facebook, Social Media|

I've just penned the following letter to Accountancy magazine - and guess it's self explanatory. My apologies that this then becomes another blog posting about Facebook. In June I introduced the subject under the title, Facebook for professionals; At the start of July I commented on the need to be aware that what you post