Don’t let yourself be lulled into inaction

By |2018-11-20T16:48:23+00:00November 20th, 2018|Accountants, Business advice, cloud accounting, Conversational impact, Experience and expertise, Future, Servicing clients, sole practitioners|

During my talks about the future for accountants I sometimes share a famous quote from Bill Gates.  Before repeating it here, let me just offer some context. There has long been a tendency to over-hype new ideas and initiatives. Some accountants jump on the bandwagon early which is great. I don’t do

They’re not ‘soft skills’ for accountants, they’re Key Business Skills

By |2018-11-12T17:39:40+00:00November 13th, 2018|Accountants, Business advice, Career development, Key Business skills, Reputation, Speaking skills|

I know that my own career success owes more to the development of non-technical skills than it does to my knowledge and application of accounting and tax law. How do we gain our technical skills? No one is born a great auditor, tax adviser or accountant. We learn by working alongside experienced

Debunked: Building brand awareness for your accountancy practice

By |2018-10-11T09:49:19+00:00October 9th, 2018|Accountants, Business messaging and branding, Linkedin, Marketing and promotion, sole practitioners, STANDING OUT, twitter|

Think about ten top accountancy brands. Or at least the ones you can remember. How many of those do you think your typical client would be able to name - or would even recognise? Once you move outside of the accountancy and finance professions, brand awareness drops off very fast. Even the

What are you really ‘selling’ as an Accountant?

By |2018-09-16T16:44:37+00:00September 18th, 2018|Accountants, Business messaging and branding, Experience and expertise, Marketing and promotion, Networking, sole practitioners, STANDING OUT, Starting out|

What are you selling as an accountant? This is a simple enough question, and knowing the right answer could make a profound difference to the success of your practice. Let’s start with what you’re NOT selling. As I explained in a recent blog post, You’re not selling your time. And you’re not

What’s the best way for an accountant to win new clients?

By |2018-09-27T10:29:33+00:00September 11th, 2018|Accountants, Business messaging and branding, Experience and expertise, Marketing and promotion, Social Media, sole practitioners, STANDING OUT, Strategy|

Many of the accountants I speak with ask me the same question. How can they best attract new clients? I will rarely offer advice however until I have found out enough about the accountant, their firm, their services, their likes and dislikes and what they have tried previously. The simple reason is

Do you have a minimum fee?

By |2018-08-22T17:56:19+00:00August 28th, 2018|Accountants, Pricing|

This is a good question to ponder.  In most cases I think your reply should be ‘yes'. Where you set your minimum fee is up to you of course. I have been asking accountants this question for years. It grew out of the annual fee comparison masterclass I run for Members of

Are you a specialist or a generalist accountant?

By |2018-07-23T15:56:13+00:00July 24th, 2018|Accountants, Business messaging and branding, Career development, Marketing and promotion, sole practitioners|

Most general practitioner accountants I talk with (and I talk with a lot of them) are, obviously, generalists rather than specialists. They started out as general practitioners and stay that way as their client base has always been quite disparate. Many of those who specialise do so only because they originally trained

How many of the 5 types of advisory services can you provide to clients?

By |2018-07-04T09:37:21+00:00July 3rd, 2018|Accountants, Business advice, cloud accounting, Future, Mentoring, Servicing clients|

Most smaller practitioners are focused on offering a compliance focused service to clients. Lots of people are saying you must start offering advisory services; and plenty of accountants think they already do this to a degree. In my talks I often reference 5 types of non-compliance service and how it will take