Entries by Mark Lee

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Use your ‘inner magic’ to stand out from others who do what you do

Are you ‘just another’ accountant, lawyer, surveyor, speaker, trainer or whatever? Really? But you’re you. No one else can be you. The real you. The winner of the 2016 TV series of Britian’s Got Talent (BGT) was Richard Jones. A magician. And a soldier. When interviewed* Richard explains that from the outset he was determined to be who […]

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If we don’t trust experts anymore what do you need to do to STAND OUT?

During 2016 politicians in both the UK (Michael Gove) and in the US (Donald Trump) repeatedly asserted that people have “had enough” of experts. Voting patterns seemed to confirm this as expert political and economic views were largely ignored. And yet, we also know it’s patently not true. If you have a health problem do […]

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How much personality should sole practitioners put into their practice?

I was asked two related questions during a recent interview. This post is drawn from the notes I made before giving my answers on air. 1. With so many businesses competing with each other online, has it become more important to put more personality into your practice? The smaller your practice the more important it […]