Entries by Mark Lee

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How to short-cut the Networking process

Networking is not for everyone. Whilst some accountants enjoy attending regular networking events, I regularly hear tales of woe from those who find it a frustrating waste of time.  There are also plenty of accountants who do not like the idea of chatting with strangers very appealing. You will rarely meet someone at a networking […]

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Accountants CAN overcome a lack of inner confidence…..

All too often I encounter another accountant who is lacking in confidence. And this invariably holds them back from achieving the success they seek. Just last week an accountant emailed me back after receiving a message I’d sent out on a totally different topic. Included in her reply was the following: I know I lack […]

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What are you doing about your clients’ uncertainty about the future?

When I talk with accountants, which I do a lot, I often sense an unspoken concern about increased ‘uncertainty’ in their world. It is clear to me that many business clients are uncertain, many private clients are uncertain and also many accountants themselves are uncertain. Business clients They are uncertain about future sales and expansion, […]

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How was January for you this year?

This is a question I always ask accountants when I talk with them in February. “How was January for you this year?” The answers are always pretty similar. They range from “Not as bad as previously” through to the absolute defeatist “Same as always. I just accept that’s the way it is.”  This tends to […]

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Lessons for accountants from….. a childrens’ party entertainer

As a teenager, before I started studying to become an accountant, I was a children’s party entertainer – and I continued doing this for about 25 years. When I look back I realise that I quickly learned 2 lessons that now, many years later, inform my thinking and advice to accountants. Specialisation I was only […]

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Debunked: The one thing you must do….

A popular approach to getting your attention (and often your money) is to instruct you that there is ‘one thing’ you must do. What do they say? Many journalists, consultants and sales people assert that there is just ‘one thing’ you must do to remain in practice, to generate new clients, to increase your fees or […]

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Cloud accounting – Do you lead your clients or let them lead you?

This is the first of what I anticipate will become a series of cloud accounting related blog posts. Back in 2009 I disagreed with those commentators who were warning accountants about an urgent need to embrace cloud accounting technology. The alternative, warned these merchants of doom, was that accountants who failed to embrace the cloud […]

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Why do accountants need to be enthusiastic?

Everyone who knows me recognises my enthusiastic nature. When I was younger I may even have been a touch too enthusiastic. I now recognise that it can unnerve those around you if you are evidently more enthusiastic than everyone else. That was an important lesson for me some years back. So now, older and wiser, […]

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Don’t invest more time on social media until you have read this

Regular readers will know that I am both very active on social media and highly ranked for my online influence.* Equally you will also know that I do not routinely encourage accountants to use social media for promotional and marketing purposes. And I challenge the evidence and arguments of those who do advocate this – […]

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Where do you want your promotional messages to be seen?

I have referenced what I call the 3Ms of marketing an accountancy practice before. This blog post is related to the third M. That is, which Media should you use to get your chosen Messages to your chosen Market? The answer to the question depends on where you will find your chosen Market and target […]

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When you CAN use social media effectively for promotional purposes

The longer you spend on social media the more you realise that overt sales and marketing messages do not typically have much positive impact. Posting adverts on social media is a different topic and not the subject of this blog post. Before I explain how you CAN use social media effectively for promotional purposes, I should […]