The 3 reasons you cannot rely on referrals if you want to grow your practice

By |2018-05-22T23:06:08+00:00March 27th, 2018|Accountants, Marketing and promotion, Reputation, STANDING OUT|

Most established Accountants running their own firms claim to get most of their better new clients via referrals.  is this true or relevant to less established practices? Experienced accountants claim that no other activities and no marketing investment ever seems worth the effort. The following sentiment is typical of what I hear: "I get all

Debunked: Twitter names and handles for accountants

By |2018-05-22T23:06:34+00:00March 6th, 2018|Accountants, twitter|

You may have seen or heard me comment that accountants who tweet using their firm's name are missing a trick. In this blog post you'll find out why. Twitter is a social media platform that is suited to building personal engagement. It is less effective when used as a broadcast media and this is typically