Two and a half questions to help you in 2018

By | 2017-12-19T08:21:45+00:00 December 19th, 2017|Accountants, Uncategorized|

This week I invite you to identify your top achievements in 2017 and a few specific achievements you would most like to pursue in 2018. This should help you finish the year on a high and excited for what is to follow. I've also shared my own answers to the same two questions. Doing this yourself also means

Debunked: The one thing you must do….

By | 2017-12-12T10:31:22+00:00 December 12th, 2017|Accountants, Business messaging and branding, Marketing and promotion, sole practitioners|

A popular approach to getting your attention (and often your money) is to instruct you that there is 'one thing' you must do. What do they say? Many journalists, consultants and sales people assert that there is just 'one thing' you must do to remain in practice, to generate new clients, to increase your fees or

How can accountants use Linkedin for marketing purposes?

By | 2017-12-05T09:06:51+00:00 December 5th, 2017|Accountants, Business messaging and branding, Linkedin, Social Media, sole practitioners|

This was the headline to a question I was asked recently. I have summarised the question below and expanded on my reply and advice as this may help other accountants too. Question How can accountants use LinkedIn for marketing purpose? I have a company page, I have a profile, I am in some groups but