Twice in the last week I have been asked my view on fee quotes sent out by accountants I am mentoring. They are not alone. I know from my webinars and round table meetings that plenty of sole practitioners are frustrated by the same issue. In each of the most recent cases I noted that
We have all been asked, many times, "What do you do?" Does your reply help ensure that you will be remembered positively for any length of time? Simple straightforward factual replies allow the other person to put us in a 'box'. This is what happens when we simply state our profession (eg: "I'm an accountant"
This post adopts a different approach to usual. In it I share 5 key social media risks and offer pragmatic advice to help you manage the inherent risks. 1 - Posts on behalf of the firm The biggest risk here is of boring your intended audience! Social media encourages interaction. This happens less frequently when
This blog post was prompted by a tweet. It was posted by a top 30 firm of accountants: "Are you aware of the range of services we provide? We do more than just a set of books at year end. Take a look" There was then a link to a page on their website which
So much has changed over the last ten years. On the other hand the essentials of good advice are largely unchanged. I first created the list below in 2008 by reference to elements of a talk I had presented over the preceding few years. I am now presenting an updated version of the talk as part
One of the reasons I do what I do is to help accountants win more clients. And one of the ways you can do this is to identify what makes you different to the competition. Yes, the raw service you provide may be the same but this is only part of the story. Every accountant I
Duncan Brodie is a former Finance Director who helps accountants build successful careers. I've known him a while and feel his views are worth sharing here. Duncan's views will be especially helpful to you if you are nearly or recently qualified. As he explains: Once upon a time a professional accounting qualification almost guaranteed that