What is the really simple idea at the heart of what you do?

By |2017-04-26T10:04:10+00:00April 26th, 2017|Accountants, Business messaging and branding, Conversational impact, STANDING OUT|

We have all been asked, many times, "What do you do?" Does your reply help ensure that you will be remembered positively for any length of time? Simple straightforward factual replies allow the other person to put us in a 'box'. This is what happens when we simply state our profession (eg: "I'm an accountant"

How accountants can take control of their career success

By |2018-07-12T08:01:25+00:00April 5th, 2017|Career development, Uncategorized|

Duncan Brodie is a former Finance Director who helps accountants build successful careers. I've known him a while and feel his views are worth sharing here. Duncan's views will be especially helpful to you if you are nearly or recently qualified.  As he explains: Once upon a time a professional accounting qualification almost guaranteed that