Too many accountants struggle to distinguish themselves from their competition. This is a shame as it is what makes each of us different that makes us memorable and the reason why clients engage us. Challenge this if you must. Tell me that no one cares about anything other than price. If that's what you believe
A research student asked me this question and, after drafting a short reply, I have now expanded my response as it may be of wider interest: "As regards how much of my business comes from social media, forgive me but the question is too simplistic. Social media is never a source of business for me.