Do you focus on just one approach to STANDING OUT?

By | 2018-03-14T21:58:10+00:00 October 28th, 2014|Accountants, STANDING OUT|

Have you noticed how many so-called experts try to convince us that there is just 'one secret' to doing something well? I have become more aware of this since formulating my Framework containing the 7 fundamental principles that can enable professionals to STAND OUT from the pack. What I have realised is that most other

The 7 fundamental principles that will ensure you STAND OUT from the competition

By | 2014-10-14T09:36:03+00:00 October 14th, 2014|Business messaging and branding, Social Media, STANDING OUT|

Having been talking and writing about this framework for some time, it's about time I recorded it on my own blog. There's also a link to a graphic of the STAND OUT framework on the top menu bar above. The seven fundamental principles are easy to recall through a simple acrostic. Each of the principles

What 6 things is everyone saying we should do?

By | 2014-10-08T09:12:23+00:00 October 8th, 2014|Accountants, Business messaging and branding, Linkedin, Social Media, STANDING OUT, Websites|

At the ICAEW's 'Growing your practice' conference yesterday, speaker after speaker shared similar ideas - allbeit from very different perspectives, with different emphasis and in different contexts. I was first up and talked about the 7 step framework you need to follow to STAND OUT from the competition. There are a host of detailed factors

More doubt spread re ‘approved’ tax schemes

By | 2018-03-14T23:53:53+00:00 October 2nd, 2014|Tax related, Uncategorized|

If this blog was a redtop newspaper the headline might have read: “Tax Barrister blows the lid off Tax Schemes scam”. I admit I was tempted! Regular readers will know that only very occasionally do I use this blog to reference tax related topics. When I do so my observations are still focused around helping