Accountants vs SMBs – Intuit’s research

By |2018-03-14T22:08:04+00:00July 28th, 2014|Accountants, Uncategorized|

One of the advantages of attending Accountex for me is to be able to catch up with interesting developments I may have missed. One such was a white paper issued by Intuit at the end of 2013 on The Changing role of Accountancy. Subtitled - The Strategic Accountant: A Case for the Cloud. It's well

Is social media a waste of time for accountants?

By |2018-03-14T22:14:07+00:00July 22nd, 2014|Accountants, Social Media|

The question of the value of social media for accountants is debated in the July/August 2014 edition of the ICAEW's magazine 'economia'. The contributors to the debate are: Robert Wynne, President of Wynne Communications - who argues, in favour of the motion. Molly Flatt, a writer and word of mouth evangelist for 1000Heads and digital

How to build your public speaking skills

By |2018-03-14T23:58:32+00:00July 15th, 2014|Speaking skills, STANDING OUT|

I have lost count of how many times I have been told about accountants who fail to make the most of speaking opportunities. Often they have fluffed their spot at a structured networking event (eg: BNI or 4N). Other times they have failed to engage their audience - whether speaking at their own seminar or when making

My favourite twitter tools

By |2018-03-15T00:02:01+00:00July 8th, 2014|twitter, Uncategorized|

I received a tweeted message from ‘twopcharts London’ on 6 July notifying me that it was the 6th anniversary of the day I joined twitter. This led me to check out ‘twopcharts‘ which was where the message originated. Despite my continued ambivalence about the business benefits of twitter I continue to be an active and

How to STAND OUT after you’ve won the work

By |2018-03-15T00:03:16+00:00July 1st, 2014|STANDING OUT|

Sometimes a new client has moved from another accountant. Sometimes you are the first accountant they have ever appointed. In either case the sooner you can ‘wow’ them the more you will STAND OUT and the more likely they will be to talk about you (positively). Given that most accountants claim that the best source