The 7 ways you can Keep In Touch with clients and contacts

By |2018-11-01T16:53:43+00:00July 30th, 2013|Accountants, Business messaging and branding, Following up, Marketing and promotion, Social Media|

Accountants who want to stand out as caring and being interested in their clients know that they should Keep In Touch ('KIT').  You also need a KIT routine if you want to be able to rely on business contacts and influencers to introduce new clients to you. If we don’t keep in touch we

I have thousands of Linkedin connections – so what?

By |2018-11-01T16:57:16+00:00July 25th, 2013|Linkedin|

How did I get to have so many connections and does it mean anything? The first thing to stress is that I don't seek out or accept random connections. If anyone within my target audience sectors asks to connect with me, I agree and often send a personal note back. I also often send

I’m not boring but my firm is. What should I do?

By |2013-07-16T08:51:21+00:00July 16th, 2013|Uncategorized|

I was recently asked by an accountant whether it matters that his firm has a boring website and boring branding? The individual in question does not come across as boring themselves. In typical accountancy fashion, I responded: 'It depends...'. I believe that firms that are keen to attract business from people who search online for