I have thousands of Linkedin connections – so what?

By |2013-07-25T09:59:57+00:00July 25th, 2013|Linkedin|

How did I get to have so many connections and does it mean anything? The first thing to stress is that I don't seek out or accept random connections. If anyone within my target audience sectors asks to connect with me, I agree and send a personal note back. I also send personal notes to

I’m not boring but my firm is. What should I do?

By |2013-07-16T08:51:21+00:00July 16th, 2013|Uncategorized|

I was recently asked by an accountant whether it matters that his firm has a boring website and boring branding? The individual in question does not come across as boring themselves. In typical accountancy fashion, I responded: 'It depends...'. I believe that firms that are keen to attract business from people who search online for