How do you reply when asked: What do you do?

By | 2013-06-25T09:37:02+00:00 June 25th, 2013|Business messaging and branding, STANDING OUT|

Many accountants adopt one of two distinct styles when talking about what they do for a living. Most are almost apologetic when answering the question: "What do you do?" Experience has taught them that admitting they are an accountant may generate a dismissive or negative reply. Those accountants who have attended formulaic networking groups adopt

Beware the marketing bullies

By | 2013-06-18T08:48:23+00:00 June 18th, 2013|Business messaging and branding|

Regular readers will know that on this blog I share, what I hope is, constructive unbiased advice for accountants in practice. After I spoke at the recent Accountex exhibition and conference I was touched to be complimented a number of times on the style and content of my talks – which echoes the approach I