25 reasons people change their accountants

By |2013-05-28T09:44:08+00:00May 28th, 2013|Reputation|

The following list is a salutary lesson in what not to do if you want to keep your clients. I have collated these points from various ideas found around the web. Such lists are normally aimed at encouraging clients of one accountant to move to another one.  I thought it would be instructive to consider the same

What makes you or your firm stand out?

By |2013-05-14T09:46:08+00:00May 14th, 2013|Reputation, STANDING OUT|

I'm often struck by the difficulty many accountants have when trying to identify what's special about them or their firm. When asked, almost everyone uses the same adjectives, the same aspirational service levels and the same so-called distinguishing features. What's really special? What really makes you stand out and memorable? Not a lot, it would