Why accountants need to be more confident

By |2012-09-20T10:24:48+00:00September 20th, 2012|Career development, STANDING OUT|

The ACCA published a new research report in August 2012 entitled ‘Closing the Value Gap’. This explores the role of accountants today and in the future. A couple of statements in the Executive Summary caught my eye as they provide a new take on the issue I have been focusing on recently; that too many people

Five ways general practice accountants can choose a niche

By |2018-06-09T18:02:56+00:00September 14th, 2012|Accountants, Business messaging and branding, Conversational impact, Experience and expertise, Marketing and promotion, Networking, Starting out|

It is generally accepted these days that you will benefit more from advertising, marketing, networking and referrals if you focus on a recognisable niche.  Let everyone else continue trying to be all things to all people. But, if you are like most accountants in practice you don't think you have a specialist focus. You

Ten ways to avoid being boring on twitter

By |2012-09-10T10:02:49+00:00September 10th, 2012|twitter|

Whilst I do not follow all of the UK based accountants who join twitter, I do try to add them to one of two lists I have for them (see foot of this post). And I do monitor the tweets they post. I also regularly check out their profiles. Some are more interesting than others.

Making the 80:20 rule work for you

By |2012-09-03T09:04:15+00:00September 3rd, 2012|Accountants, Productivity|

Although many people have heard of this 'rule' very few accountants consciously think about how applying the rule could help them and their clients. The 80:20 rule is also known as the 'Pareto principle', the 'law of the vital few' and the 'principle of factor sparsity'. Simply stated, the idea is that for many events,