Some years ago I started a couple of lists of UK accountants and tax bods who have set up twitter accounts. The idea was to provide a useful resource for anyone who wanted to see how UK accountants use twitter. Accountants and tax bods - This is the original list of all tweeting UK accountants
A couple of non-tech savvy friends recently confirmed my view about the media stories that reference twitter. "Why would anyone get involved with that stuff?" they asked. They were visibly shocked to learn that I was 'into' twitter and that I help accountants to understand this 'new' facility. I offered to explain. I knew there
The MediaCoach, Alan Stevens, recently shared his views about people who wonder why social media isn't working for them. We tend to agree on such things even though we have very different backgrounds in business and the media. I thought it was worth sharing Alan's views on a subject I have blogged about before.
Last year I awarded a (notional) prize for what I considered to be the best Budget night 'commentary' that I saw the following day. The winner, and runner-up to a lesser extent, stood out among the dozens of 'me too' pieces that were, frankly, not worth anyone's time and effort. Many years ago the Chancellor's
When someone decides they want to get fit they could choose the DIY route at a gym or they can engage a personal trainer. The trainer will ask if the client has has had a trainer before. If so, what did the client like about the exercises, the fitness regime, the advice they received and the
I'd like to recommend a radio programme to you (details below). I suggest you try to listen again or download the podcast before it disappears from the Radio 4 website. Evan Davis's guests on the programme are not accountants but they are all, to some extent, selling expertise, ie: knowledge that the customer doesn't have.
In my last blog post I suggested that accountants who tweet using their firm's name are missing a trick. Twitter is a social media platform that is suited to building personal engagement. It is less effective when used as a broadcast media and this is typically what we expect of and experience with corporate twitter
During my last social media seminar for accountants we reviewed the different ways that accountants have chosen to identify themselves on twitter. An objective comparison was quite revealing. As always let me start by saying that if what you're doing is working for you, please continue without changing anything. If however you have yet to
I had to read the letter in today's Telegraph twice after I first saw the headline that referenced it: "50p tax rate is damaging economy and delaying recovery from recession, warn 500 business leaders" The key point I wanted to flag was the implications drawn from the following extract from the letter: "The tax which