Measuring activity and influence on social media

By | 2011-08-24T09:40:12+00:00 August 24th, 2011|Social Media|

I apologise to those readers who have no interest in social media. I completely understand your disinterest. You may even be right - for the moment anyway - but it's also clear that more and more professionals are expressing an interest in social media. If you're active on twitter for example you may have noticed a

How one UK accountant uses Linkedin

By | 2011-08-22T08:54:14+00:00 August 22nd, 2011|Linkedin, Social Media|

When I write and speak about accountants and social media I always make the point that Linkedin is different. It's the only online networking site where you can get some benefit simply by having your profile there, even if you're not active. But of course you can also choose to be active on LinkedIn. One

“SMEs need your help” – But what is an SME?

By | 2011-08-11T10:32:47+00:00 August 11th, 2011|Uncategorized|

What do the initials SME mean to you? Do they refer to small local businesses? The official Government definition, drawn from the EU definition and used for determining which businesses need an audit for example, is clear. Small and Medium-sized Enterprises account for over 99.9% of all UK businesses* Any initiative that purports to focus

Accountants in debt – emerging trends

By | 2011-08-08T09:15:28+00:00 August 8th, 2011|Uncategorized, Useful links|

I've just seen a report from the  Chartered Accountants’ Benevolent Association (CABA). It claims that three emerging trends in debt among accountants have became more prevalent during the first half of 2011. These patterns have been noted by CABA's debt advice team, who provide guidance and practical help to accountants with financial difficulties, over the

6 factors for accountants to consider before paying to be listed on directory sites

By | 2011-08-01T14:15:46+00:00 August 1st, 2011|Business messaging and branding, Websites|

In a separate post I have listed the existing and about-to-be-launched online directory sites for accountants in the UK. They are all intended to appeal to people using the internet to search for a new accountant. The value of paying to be included in any such directory site seems to depend on at least six