I've copied below a couple of slides I used in my recent presentations on Social Media for accountants. They reveal some of the differences between just 4 of the dozens of online networking sites. I would stress that all of my observations here are focused on the issues as they apply to accountants in practice.
I liked this distinction that was shared with me recently by Jason Butler of Bloomsbury Financial Services. He noted that: Lawyers have transactional relationships with clients but adopt a relationship focused mentality; Accountants have a recurring relationship with clients but adopt a transactional relationship mentality. This highlights one of the key differences as between lawyers
Although qualified accountants are aware that anyone can call themselves an ‘accountant’ I find that very few ‘real’ people appreciate this fact. They tend to assume accountants are like dentists, doctors and solicitors. If only that were the case! It is precisely because of this confusion that various groups of accountants campaign to secure
Towards the end of my talk last night on How to Handle Difficult Clients, I summarised a seven step process that I have not previously shared on this blog: 1 Listen to the client They won’t listen to you until you have listened to them. When their mouths are open, their ears are closed. 2
In my next talk on how to deal with difficult clients I'll be addressing a number of issues that have yet to be mentioned on this blog. One of theses is what you can do and what you should avoid doing if a client gets angry with you. Here are a few tips: Do