SOCIAL vs anti-social networking

By | 2009-10-19T07:55:27+00:00 October 19th, 2009|Social Media|

Whenever I am asked to speak about 'social' networking to audiences of professional advisers I insist on the quote marks. In my experience most advisers aren't excited by the the idea of social activities when they're working. And if anyone wants to encourage accountants (and, I would expect, most other professional advisers) to get involved

Does social networking force you to REDUCE your fees?

By | 2009-10-01T07:49:17+00:00 October 1st, 2009|Social Media|

It seems there is a tricky balance to be made here. I've written previously about how networking, whether online or offline, can be an effective way to secure new clients of the type you want - just as long as those with whom you network know enough about you, like you, trust you and know